Why in the world, I’m starting this blog?

The idea and the resistance

It all started with one of my friends asking me to start writing about my ‘years of experience’ in Digital Marketing.  My first resistance came in the form of

“I don’t have time to write a blog.”

It looked like a very convincing reason why I cannot start such a blog. Even if I should manage to pull out the time by coaxing myself to burn the midnight oil to put out my experience in the form of blog posts, the question that kept me from committing to this new blog is my own cluelessness,

“from where do I start the writing journey?”

A compromise path

However, I did not want to succumb to these hesitations,  so instead of writing a blog, I launched a Facebook page called Daily Tips on Digital Marketing Success [https://www.facebook.com/rishimodi.daily.tips.digital.marketing]. I started sharing short tips about SEO, Social Media, Content Marketing, Video Marketing, etc. on that page on a daily basis.

Readers’ interest – The motivating factor

The page started to pull some traction and interest. Soon I had readers asking if I could share things in more detail and with examples.  After a lot of resistance, I have started this blog called BlackShoeShine.com.

Why name BlackShoeShine?

No reason, I just loved the name.

What to expect in this blog?

After a lot of brainstorming, I thought that the best way to write on this blog and to make my posts worthwhile to you is to share with you exactly what I am doing step by step to promote this blog.  I plan to open up to you everything that I did or will be doing to promote this blog.  I will share with you my Google Analytics Stats, SEO Practices, Growth in my Traffic, Social Media Strategy, etc.  I will also be presenting here many digital marketing strategies and the best-kept digital marketing secrets, which will help you leverage the maximum mileage out of your marketing efforts.

Feel free to ask any question that you may have for me related to what I write and I will be happy to reply.

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