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About Rishi Modi

CEO & Co-founder at KIPL, privilege to nurture team of 300+ people in the organisation | passionate Digital Marketing trainer & speaker | travel enthusiast | loving son, father and husband.

November 2015

  • Meta Tags

How do Meta Tags Impact Search Ranking in Google?

By |November 30th, 2015|

Search Engine Optimization (SEO) is the process which helps a website or a web page rank high in a search engine’s result. These search engine results are also known as natural, organic, or earned results.

In SEO, On-Page Optimization is responsible for helping your website rank high. There are a lot of aspects of a web […]

Top 13 Social Media No-Nos

By |November 17th, 2015|

Social Media has brought about a revolution so strong that we could probably live longer without food than logging on to Facebook. It has become a way of life.  Most often we wonder if there’s any correct way to use Social Media? Let me tell you, there isn’t. There are no rules set in stone, […]

September 2015

Instagram – The Complete Guide from Why to How

By |September 17th, 2015|

Instagram Simply Rocks
Do you know that Instagram has the highest brand engagement rates when compared to the other social networking platforms including but not limited to Facebook and Twitter.

Yes, not many know that Instagram outraced Facebook by 58 times and Twitter by twice as much when it comes to business engagement.

According to statistics available, Instagram […]

  • Keyword Research

The Ultimate Guide to Keyword Research

By |September 14th, 2015|

Identifying the right keywords is the first step towards optimizing your website for ranking high in search engines.   For any journey to be successful identifying the correct path is important, similarly correct keyword research and its implementation can lead to a successful online endeavor.

What are Keywords?

Keywords are specific words/ phrase searched in a search engine […]

  • Penalty

Google’s Latest Announcement – Penalty for Sites that Encourage Download of Their App

By |September 12th, 2015|

Google is now opposing app download interstitials. These interstitials are those prompts that appear on a few websites, encouraging you to download their mobile app.

The leading search engine announced today, that November 1st onwards, it is going to penalize sites that utilize interfering app download interstitials.
Mobile web pages with an interstitial for their app installation […]

Google Analytics is The Key to Measure Your Online success

By |September 11th, 2015|

It’s now time to measure our site’s performance and also see our user behavior.  Sites’ analytic report are the backbone to determine various goals and to see our digital marketing efforts are on track or not.   It’s like the balance sheet of your online business.  I personally recommend Google Analytics as its installed over […]

Google Search Console Set Up Made Easy For You

By |September 9th, 2015|

It is time to setup Google Search Console for our site BlackShoeShine.com, why? You can find many SEO tools, but Google Search Console (GSC) is the best among all. GSC gives you complete insight about how Google sees your website from the search engine’s perspective.  GSC lets you know crucial factors such as,

for which keyword you rank high
people who […]

8 Reasons Why WordPress As CMS

By |September 7th, 2015|

After finalizing the domain name, the next most important focus area while launching your blog is choosing the apt CMS (content management system). Which is the best CMS for your blog or website? You will always be having this question when you embark on the task of creating your own website or a blog.  For […]

  • Domain Name

6 Domain Name Strategy to Rank High in Search Engine

By |September 6th, 2015|

The first question that you are likely to have when you plan to take your business online is, “what shall be my domain name?” When I first started with digital marketing 8 years ago, any domain name was just fine for me. Little did I know about the significance of choosing the right domain name […]

Learn Digital Marketing Step by Step – Introduction

By |September 5th, 2015|

Why on the planet, I’m starting this blog?
The idea and the resistance
It all started with one of my friends asking me to start writing about my ‘years of experience’ in Digital Marketing.  My first resistance came in the form of

“I don’t have time to write a blog.”

It looked like a very convincing reason why I cannot start […]

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